Consumers the world over are taking a much more holistic approach to health and wellness, combining both diet and lifestyle to achieve their goals. Obesity and its secondary health issues have become major concerns, and active, hectic lifestyles have driven wellness for body and soul.

Consumers' health and wellness needs are very personal and specific, whether they want to achieve physical health or have deep concerns about environmental and safety issues. An increasing number of consumers consider diet as playing a role in diverse needs like nutrition, disease prevention, disease management, performance enhancement, stress reduction, and general well-being. The food and beverage industry has responded with a variety of products to address each segment of consumers needs.

Regardless of the consumers' personal health and wellness goals, they want a broad choice of products without sacrificing taste. The goal of our TasteSolutions™ for Health & Wellness program is to help food and beverage manufacturers provide superior taste for products that support healthier living.

Givaudan's TasteEssentials™ for Wellness program provides flavour systems that contribute to friendly labeling, and the trends toward natural, organic and vegetarian.