Obesity is a growing issue around the world, and brings with it many secondary health concerns such as diabetes and heart disease. With soaring healthcare costs, obesity is also becoming a huge societal burden.

It is estimated that between 60% and 70% of sugar comes through processed foods and beverages. Many of those processed foods and beverages are for indulgence or snacking, and tend to be consumed frequently, causing even higher levels of calorie consumption. Today, consumers are more concerned about the negative effects of consuming large quantities of sugar. They are making fundamental changes in their diets and their children’s diets, seeking products that are healthful, yet deliver the same taste attributes as the original products.

Givaudan recognizes the urgency behind these consumer demands for healthier product choices without taste sacrifice, and the considerable pressure from governments and health advocates for legislation and voluntary action on the part of the food and beverage industry. The goal of our TasteSolutions™ for Health & Wellness program is to help food and beverage manufacturers provide superior taste for products that support healthier living.

Through the TasteEssentials™ for Sugar Reduction program, Givaudan uses proprietary technology and ingredients to create flavours that can mask and modify unfavorable notes from artificial sweeteners, provide sugar notes and contribute mouthfeel.