The average consumer today has a much stronger understanding of the relationship between diet and health, and often uses foods and beverages for either preventative or therapeutic purposes.

There are two major approaches that food and beverage companies take in developing products to address consumers’ health & wellness demands. One approach is the reduction of ingredients that can be detrimental to health when consumed in large quantities, like sugar, salt, and fat. Another approach is to fortify mainstream products by adding ingredients that are perceived to provide functional benefits for disease prevention, appearance, or well-being. Functional ingredients can include traditional foods like berries or soy, food components like lycopene or antioxidants, common nutrients like minerals and vitamins, and supplements like herbs and other ingredients.

While the addition of functional ingredients enhances the health and wellness benefits, it is common for these ingredients to exhibit off-flavors in the finished food or beverage product. The goal of our TasteSolutions™ for Health & Wellness program is to help food and beverage manufacturers provide superior taste for products that support healthier living.

Givaudan's TasteEssentials™ for Fortification program uses proprietary technology and ingredients to create flavours that can mask and modify unfavorable notes introduced through addition of functional ingredients, and improve the taste profile in general.