Today, consumers are much more aware of the relationship diet has to health and wellbeing, seeking information about nutrition in general, but also specifically about what they are consuming. They are reading labels more often and more thoroughly. Concerns about obesity and its secondary diseases are driving consumers to make more informed purchase and consumption decisions for themselves and their families.

Heart disease is also a major health issue, and elevated blood cholesterol is a contributing factor. Dietary cholesterol comes from eating foods containing trans fat or saturated animal fats, and when consumed in excess, can increase the risk of cardiovascular disease.

While high levels of fat consumption can be detrimental to health, fat plays many positive roles in food products, including imparting distinctive flavour profiles. The goal of our TasteSolutions™ for Health & Wellness program is to help food and beverage manufacturers provide superior taste for products that support healthier living.

Givaudan's TasteEssentials™ for Fat Reduction program provides flavour systems to improve taste and impart various fat-type flavour attributes in foods that are reduced in fat.